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Database Cleansing

Maximize the value, accuracy and completeness of CRM data by replacing invalid contacts

CRM Cleansing services enable you to scrub, cleanse, append and update your CRM database. All the missing information is updated and we guarantee 100% accuracy of your CRM data or we will replace at no charge. It is very important for all CRM data to be up-to-date as marketing databases are known to grow with every campaign and sales teams are too busy selling to waste time updating contact information.


Research Reach CRM database cleansing service will ensure that your existing CRM databases are accurate and reliable. We will replace incorrect contacts, update all contact and company information, validate targets, and ensure a uniform format, thus making it a current, correct and valuable sales asset. A clean CRM database will help you achieve better marketing results and marketing ROI.

Here is the CRM data cleansing process we follow:


  • Define CRM contact/account related important fields that needs to be cleansed

  • Fill out missing information and append wrong/misspelled data

  • Verify the contact, email id and address using web

  • Verify all web information through phone calls

  • Standardize the data format

  • Analytics & business intelligence

  • Export data back to your CRM

Our CRM data appending and cleansing offerings include:

  • Database cleansing and scrubbing

  • Database verification

  • Database de-duplication

  • Database formatting

  • Mailing list append

  • Email verification and email appending

  • URL append

  • Phone/Fax number append

  • NAICS code append / SIC code append

  • CRM database cleansing and CRM data integration

  • Marketing database cleansing and integration

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